Selection of Visuals

With the script developed and the audience research completed, this decision should be simple. A five minute presentation to a three person audience is probably best made with handout material alone, or even simple flip charts. Larger audiences might be effectively reached by using a few simple overhead transparencies. (Yes, they still have their purpose)The 35mm Slide - R.I.P.At a Management Graphics User group meeting around 1990 I gave the 35mm Color Slide about another ten years or so maximum as a viable profit center for most graphics productions companies. I didn’t miss it by much. The resolution, brightness and price of LCD Computer/Video projectors mean that home-brew laptop based video projector presentations are now the norm. The design workstations of the 90’s running suites of complex four and five-figure software on five and six-figure computers gave way to laptops with PowerPoint and the free software that came with your three-figure digital still/video camera. To help justify the purchase of your projector, keep in mind, most of these accept input from a TV, DVD or other video source. When not serving as a presentation tool you can have a huge-screen TV, limited only by the size of the wall onto which it’s projected. (Can we say Super Super-Bowl Party?)Major presentations at annual meetings, trade shows, sales conferences, and presentations to stockholders or client proposals might still dictate an all out effort with professionally produced special effects, video and all manner of glitz and expense. Good presentation visuals, however, do not have to be expensive. When properly planned and produced, simple, well designed graphics add professionalism and impact to virtually any show. The proper use of text images, charts and graphs as well as the correct type of chart or graph to use in various circumstances is the subject of another article in this series. I will, however, touch on a few of the deadly design sins of presentation visuals a bit later.


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